Ayfer Tufekci

Ayfer Tufekci is an experienced marketing professional currently serving as the Consumer & Marketplace, Insight & Analytics Lead at Nestlé since June 2024. Prior to this role, Tufekci worked as a Marketing Manager at BRF from November 2020 to July 2023, where responsibilities included the development of communication and innovation strategies, leading the execution of the "Banvit'se tamam" campaign, and engaging in new business development and market research. Tufekci's earlier career includes positions such as Marketing & Research Consultant and Social Entrepreneur, as well as roles at PepsiCo where responsibilities spanned senior brand management for various beverage brands across multiple European markets, along with brand management for Lipton Ice Tea and Lay's. Tufekci began the career at Nestlé S.A. as a Market Research Specialist and holds a Master's degree in Marketing from Nantes Université and a Bachelor's degree in Engineering from Istanbul Technical University.