Beth Lucas

Beth Lucas is an accomplished marketing professional with extensive experience in the confectionery industry, currently serving as Marketing Director at Nestlé since May 2004. In various leadership roles at Nestlé, including Head of Project Management Office & Organisational Performance and Head of Organisational Performance & Business Planning, Beth plays a key role on the Board of Directors, responsible for developing the Integrated Commercial Plan for the Confectionery Business and driving the three-year business strategy. Previous positions include Marketing Manager, overseeing a £500m chocolate portfolio, and Senior Category Development Manager, leading strategic and operational initiatives for impulse and sugar categories. Beth's earlier career includes roles at Hallmark Cards and H.J. Heinz Company, where initial brand management skills were developed. Beth holds a BA in Business & Marketing from Northumbria University.