Ingrid Bárcena

Digital Marketing Manager at Nestlé

Ingrid Bárcena is an accomplished digital marketing professional with extensive experience in driving effective strategies across various platforms. Currently serving as a Digital Marketing Manager at Nestlé since February 2021, Ingrid develops comprehensive media strategies that enhance brand positioning and ensure favorable ROI. Previously, Ingrid held pivotal roles such as Search, CRM & UX Specialist, and Head of SEO at WPP, specializing in optimizing digital visibility for leading brands like Volkswagen. Ingrid's foundational experience includes working as a Spanish Content and Campaign Specialist at Dalai Group and as a News Reporter at México Media Service. Ingrid holds a Licenciatura in Comunicación from the Universidad Nacional Autónoma de México.

Links


Org chart