Helga Diaz

Director Of Product Management | Card Programs at Netspend

Helga Diaz has a diverse work experience spanning various roles and industries. Helga started their career in 2004 as a Special Events Coordinator and Communication Specialist at the Austin Humane Society. Helga then worked as a Softlines Team Lead at Target. In 2006, they became a Marketing Coordinator at Graeber, Simmons & Cowan, where they redesigned the company's website and marketing collateral. From 2009 to 2010, they worked as a Marketing and Development professional at Goetting & Associates, developing and implementing a strategic marketing plan.

In 2010, Helga held two concurrent positions. Helga served as the Founder and Principal of Under the Sun Austin, overseeing marketing operations and branding. Helga also worked as the Director of Marketing at Structures, where they monitored business performance and implemented a social media strategy.

From 2013 to 2015, Helga worked at Freescale Semiconductor as part of the Corporate and Event Marketing Communications team. Helga managed communication and strategy for global customer events and industry events, driving attendance through promotional programs and campaigns.

In 2015, Helga joined Netspend as a Program Marketing Manager, focusing on go-to-market strategies and addressing customer journey issues. Helga then progressed to roles such as Marketing Operations Manager and Senior Operations Manager, overseeing workflow improvements and cross-functional projects. Helga'smost recent role at Netspend is as a Senior Product Manager, where they define vision, strategy, and development roadmap for growth verticals and strategic brands.

Overall, Helga Diaz has demonstrated expertise in marketing, project management, strategic planning, and customer experience across various industries during their career.

Helga Diaz's education history includes a certificate in Business Management from The University of Texas at Austin – Center for Professional Education (CPE) from 2020 to 2021. Helga also obtained a Product Management Certificate from Product School in 2021. In terms of their undergraduate degree, Helga earned a Bachelor of Science (BS) in Communication Studies from The University of Texas at Austin between 2001 and 2004.

Additionally, Helga has obtained multiple certifications. These include the AWS Business Essentials - The Business Value of AWS certificate from Udemy in January 2022. In August 2021, they obtained the Advanced Design Thinking Certificate from IDEO U, as well as the Product Manager Certificate from Product School. Helga also holds certifications in Storytelling for Influence, Human-Centered Service Design, Foundations in Design Thinking, From Ideas to Actions, Insights for Innovation, and Unlocking Creativity from IDEO U, all of which were obtained in 2021. Furthermore, Helga attained the Certified Scrum Product Owner (CSPO) and Certified ScrumMaster (CSM) certifications from Mountain Goat Software in October 2019.

Links

Timeline

  • Director Of Product Management | Card Programs

    June, 2022 - present

  • Senior Product Manager Growth Verticals Strategic Brands

    July, 2021

  • Product Manager – Core And Branded GPR Products

    December, 2020

  • Senior Operations Manager Marketing

    August, 2019

  • Marketing Operations Manager Direct To Consumer

    March, 2017

  • Program Marketing Manager

    April, 2015