James Clarke

James Clarke is an accomplished marketing leader with extensive experience in media strategy, digital marketing, and consumer engagement. Currently serving as Head of Media at Newell Brands since August 2025, James oversees full-funnel media strategy and execution across various brands, driving collaboration and growth through effective agency partnerships. Prior to this role, James held multiple senior positions at PepsiCo, culminating in the role of Sr. Director II for Organic Social & Digital Marketing, where oversight included a multi-million dollar marketing budget and a team of 35. James's previous experience also includes roles at The Kraft Heinz Company and Maple Leaf Foods, contributing to significant advancements in digital content marketing and consumer engagement. James holds a Bachelor of Business Administration with a specialization in marketing and a Bachelor of Arts in psychology, both from Wilfrid Laurier University.