Urvi Mehta

Urvi Mehta is an experienced digital marketing professional currently serving as the Director of Digital Media at Hairstory since August 2024. Previously, Urvi held the position of Senior Manager, Digital Marketing & Analytics at Nili Lotan New York, where strategic management of a $7M digital marketing budget resulted in a 3.3 increase in ROAS and a 15% reduction in CAC. Prior roles include Digital Marketing Manager at Chantelle, where Urvi improved ROAS by $2.5 through acquisition and retention strategies, and Social Media & Marketing Associate at FLAUNT, where a hands-on approach to paid media generated over $250K in revenue. Urvi possesses a Master of Business Administration in Fashion Business & Marketing from LIM College and a Bachelor of Science in Microbiology, Genetics, and Biochemistry from Ms Ramaiah College of Arts Science and Commerce.