Prerana Sastri

Prerana Sastri is a seasoned professional with extensive experience in social media management, content creation, and digital marketing. Currently serving as the Senior Social Media & Content Manager at nilo.health since August 2023, Prerana previously held the position of Social Media Manager at Formo, where responsibilities included developing a B2C social media strategy, managing content across various platforms, and leveraging performance data for organic growth. Prior roles include Content Writer at DCMN, where Prerana focused on B2B branding, and Editorial Assistant at Kitchen Stories, contributing to recipe development and content production. With a Master of Arts in Public Relations and Digital Marketing from HMKW University, Prerana's background spans several companies including Daniel Wellington and Torque Communications, showcasing a strong foundation in public relations, influencer marketing, and SEO-focused content writing.