Allison Furr

Senior Performance Marketing Manager at Noble Studios

Allison Furr has a strong background in digital marketing, with a focus on performance marketing and strategy. Allison started their career as a Social Media Marketing Intern at ASTRO FOUNDATION, where they successfully improved page followers and engagement by 73%. Allison then went on to work as a Digital Marketing Strategist at Centuria Foods, where they supervised all aspects of digital marketing operations and enhanced profit margins through effective coordination. After that, they joined Foundry Ideas as a Digital Marketing Specialist/Strategist, where they built and executed social and digital media campaigns that increased brand awareness and drove conversions. Most recently, they served as a Senior Performance Marketing Manager at Noble Studios, where they oversaw the creation and execution of robust digital strategies, managed paid ads, and directed successful digital marketing campaigns. Throughout their career, Allison has demonstrated their ability to analyze data and use insights to optimize campaigns and deliver results.

Allison Furr attended the University of Nevada, Reno from 2012 to 2016, where they earned a degree in Journalism with a concentration in Strategic Communications. In terms of additional certifications, they obtained the following: "Book More Business With Travel Ads" from Facebook in January 2020, "Yelp Advertising Certification" from Yelp in January 2019, "Facebook Targeting: Core Audiences," "Facebook Targeting: Custom Audiences," "Facebook: Ad Policies for Content, Creative, and Targeting," "Facebook: Audience Insights," "Facebook: Boost Your Posts," "Facebook: Brand Best Practices," "Facebook: Building Brand Awareness with Ads," "Facebook: Closing the Deal with Conversions," "Facebook: Moving Hearts and Minds with the Traffic Objective," "Facebook: Understanding Campaign Performance with Ads Manager," "Facebook: Understanding Multi-Touch Attribution," "How to Buy Instagram Ads," "Instagram Buying Objectives," "Create Facebook Ads," "Edit and Manage Facebook Ads," and "Facebook: Ad Auction and Delivery Overview" from Facebook Advertising in 2018. Additionally, they obtained the "Google Ads Fundamentals" certification from Google Ads in February 2017 and the "Advanced Google Analytics" certification from Google in April 2019.

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Timeline

  • Senior Performance Marketing Manager

    March, 2020 - present