Bob founded Nomis Solutions in 2002 to help financial service firms use pricing analytics, optimization, and execution to improve profits and market share by better understanding of how customer preferences impact product and portfolio performance. Before founding Nomis, Dr. Phillips served as Chief Technology Officer of Manugistics where he was the key visionary for Manugistics' Pricing and Revenue Optimization and Enterprise Profit Optimization solutions. Over the past 20 years, Dr. Phillips has helped leading companies optimize price and revenue within a wide variety of industries including airlines, rental cars, hotels, automotive, electric power, freight transportation, and manufacturing. Dr. Phillips is currently the Director of Pricing Research at Amazon.