Brian Choong

Brian Choong has over 20 years of work experience in various leadership roles. Brian started their career at APM Automotive Holdings Bhd, where they gained experience in manufacturing, quality control, and technical sales. Brian then joined Michelin SEA Sdn. Bhd. as a Marketing & Distribution Manager before being promoted to Product Marketing Manager for South East Asia. Brian later worked at Michelin Malaysia Sdn Bhd as the National Sales Manager for Passenger cars & Light trucks and Truck & Bus product lines. Brian's next career move was to Michelin ROH, where they served as the Business Segment Manager for South East Asia, Oceania, Japan & South Korea, overseeing the launch of BF Goodrich brand in the region. Currently, they hold the position of Vice President Sales - All Segments at NS BlueScope, responsible for achieving sales and profitability targets across different business units. Brian also previously held the role of Vice President Retail Sales at NS BlueScope, where they focused on implementing a multi-channel retail approach for sustainable growth.

Brian Choong obtained their Master's degree in Business Administration (MBA) from the University of Nottingham from 2003 to 2005. Additionally, they completed a Master of Business Administration (MBA) with a specialization in Business Administration and Management, General from the University of Nottingham Malaysia. There is no information provided regarding their education at Coventry University.