Buki Izevbaye

Buki Izevbaye has a diverse work experience spanning over 13 years. They started their career in 2004 as a Supervisor, Call Centre at Vmobile, where they provided training and coaching to frontline staff for excellent customer service. From 2006 to 2008, they worked at Zain as a Specialist, Churn Strategy, focused on reducing customer attrition.

In 2008, Buki joined Zain (now Airtel Nigeria) as a Strategic Marketing professional, where they analyzed commercial key performance indicators and provided recommendations to optimize ROI. They were also part of the Revenue Steering Committee, collaborating with executive management on business decisions.

In 2009, Buki served as a CRM Manager at Unic Group, Nigeria, responsible for managing customer relationship management strategies. From 2010 to 2011, they worked at Etisalat Nigeria as a Market Intelligence Manager, bridging the communication between the head office and regional marketing teams and developing tactical marketing plans.

Their role at Etisalat Nigeria expanded in 2011 when they became the Manager, SME Segment, Enterprise Marketing. They provided leadership and implemented marketing strategies to achieve market share acquisition, customer growth, and profitability.

Most recently, Buki worked at ntel as the Head of Marketing Propositions & Segments, joining in December 2017. In this role, they set the strategic direction and created market segmentation and propositions strategies to drive sustainable, profitable growth across consumer and enterprise segments. They oversaw the development of market insights, used them to understand customer needs, and led the development of customer-centric propositions.

Overall, Buki Izevbaye has a strong background in marketing, customer relationship management, and strategic planning.

Buki Izevbaye completed their secondary education from Home Science Association Secondary School in Lagos between 1990 and 1995. They obtained an SSCE and JSCE during this period. Buki then enrolled at the University of Lagos from 1997 to 2001, where they earned a BSc degree in Chemistry. In January 2021, Buki obtained a certification in Marketing Analytics: Marketing Measurement Strategy from edX.