Shira Zisholtz is a Senior Event Executive at Octagon, since May 2022, where responsibilities include managing relationships with Mastercard and clients to create innovative high-budget brand events and aligning client objectives with marketing campaigns related to PGA golf and MLB. Prior to Octagon, Zisholtz worked as a Fan Events Coordinator for the NHL, where coordination of the Fan Pregame at NHL Tentpole Events was key. Other prior experience includes roles at the University of Florida, USA Hockey, The Michigan Daily, CBS Sports, and Synergy Management Inc., showcasing a diverse background in sports management, event coordination, and marketing, supported by a Bachelor of Arts in Sport Management from the University of Michigan.