Shadi Razavi

Shadi Razavi is a seasoned professional in strategic planning and brand strategy, currently serving as Strategy Director at Ogilvy since November 2024. Previously, Shadi held the position of Global Strategy Lead at McCann Paris from June 2013 to April 2025, where responsibilities included establishing the master brand strategy for L’Oréal Paris and overseeing strategic initiatives at both brand and product levels. Prior experience includes roles at McCann Worldgroup as Associate Strategy Director and Senior Strategic Planner, as well as at Saatchi & Saatchi as International Strategic Planner, where Shadi led strategies for Mondelez's European chewing-gum portfolio. Earlier career highlights include strategic roles for MasterCard and Nespresso at McCann Erickson Paris, and foundational work at INPES and Publicis. Shadi holds a Master's degree in Corporate and Institutional Communication from Celsa - Université Paris Sorbonne IV and a Bachelor's degree in Communications and Business Studies from Concordia University.