OLIPOP
- Vice President, Creative & Communications
Vice President, Creative & Communications
Design · Remote · Remote possible
Job description
ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
We’re currently looking for a VP, Creative & Communications. In this role, you’ll oversee the entire creative process, from ideation to final execution, to ensure that our projects drive business results and align with our brand identity.
This role is perfect for you if you love to lead others and collaborate across teams - and have the creative vision, taste level, and performance mindset to drive our brand forward. If this sounds like you, we’d love to hear from you!
WHAT YOU'LL DO
- Strategic Leadership: Develop and implement a comprehensive, insights-based creative strategy that aligns with the company's overall marketing goals and brand vision.
- Lead and inspire a team of designers, writers, photographers and content creators, fostering a collaborative and engaging work environment.
- Budget Management: Manage the creative department's budget effectively, ensuring resources are allocated efficiently to maximize campaign impact.
- Industry Expertise: Stay current with emerging trends, technologies, and best practices in the CPG industry, across linear, digital, and social media platforms, adapting strategies and tactics as needed.
- Analytics & Performance: track key KPIs across the creative and communications teams to showcase overall company objectives and contributions
- Oversee external agency vetting, performance management and deliverables.
- Partner closely with the VP Brand to oversee multiple projects simultaneously, aligning on the scope of initiatives, allocating resources effectively, and ensuring the team meets deadlines for deliverables.
- Drive the creative development process, from brainstorming sessions to concept presentations, ensuring that ideas are innovative, on-brand, and aligned with marketing briefs.
- Provide clear direction and feedback to designers and other team members, guiding the development of visual assets that resonate with our target audience.
- Ensure consistency in brand messaging, visual identity, and tone across all assets and customer touchpoints.
- Demonstrate expertise in digital, social, and offline media channels and how creative communications are shifting in the marketplace.
- Actively lead, mentor, and develop our amazing team; support ongoing career growth within the company.
REQUIREMENTS
- 12+ years of experience in advertising & design
- 6+ years of people leadership experience with a strong track record of building and leading creative teams to be effective
- An inherent passion for data, performance metrics, and creative problem-solving, with the ultimate objective of driving business goals forward
- Track record of evolving brands and taking fresh and innovative ideas from concept toe execution; a progressive approach to design and isn’t afraid to push boundaries
- Media industry, media sales experience
- Proven experience leading innovative and best in class creative
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
