Pcm Dominique Shu Cdmp

Dominique Shu CDMP, PCM has a diverse work experience spanning over several years. They started their career as a Strategic Marketing Manager at SPX Valley Forge, where they were responsible for marketing programs, brand development, and product commercialization. They then moved on to roles such as Sr Market Research Manager at Weatherford, Principal-Market Intelligence at Decision Strategies, Inc., and Market Research Director at Unleaded Communications.

Later on, Dominique worked as a Consultant at ExxonMobil, focusing on big data and Tableau. They also served as a Marketing Consultant at C&C Reservoirs, where they worked on brand strategy and content development.

Dominique's expertise in marketing led them to serve as a Board member, President, and CMO Advisor at AMA Houston, the largest AMA chapter in North America. They provided strategic leadership and oversaw operations for the organization.

They then took on the role of Director of Research Services at APQC, where they led a team of research professionals and developed a robust research and content publishing engine. They also initiated a strategy to engage a team in India for team augmentation.

Dominique's entrepreneurial spirit led them to start their own company, Shu Marketing Associates, where they focused on social marketing strategy, demographic analysis, and branding campaigns.

Currently, Domnique is working as the Associate Director of Marketing Operations at OpenStax, Rice University, where they optimize technology and enable effective marketing. They will soon transition to the role of Director of Digital and Customer Experience, leading the OpenStax Creative Services team in developing and implementing communications, design, and marketing activities.

Dominique Shu CDMP, PCM has a Bachelor of Science degree in Management Information Systems from Texas Tech University. Prior to that, Dominique attended Coronado High School. In addition, Dominique has obtained certifications as a Certified Digital Marketing Professional (CDMP) and a Professional Certified Marketer (PCM) from the Digital Marketing Institute in May 2022.