Rituraj Sen is an Associate at Optimal Strategix Group, Inc. since May 2021, focusing on predictive modeling to analyze customer behavior for leading retailers in the Middle East and Africa, and has developed automation pipelines for market research insights. Previous roles include a sales project at Shemaroo Entertainment Ltd., where Rituraj increased awareness and distribution of Shemaroo Devices, and a Sales and Marketing Intern position at L&T Realty, which resulted in a 62% increase in website traffic. Rituraj's earlier experience includes being a Senior Design Engineer at Larsen & Toubro, leading water network designs for major urban projects and initiating 3D modeling processes. Rituraj holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a BTech in Mechanical Engineering from the National Institute of Technology Agartala.