Carissa Gingras is an accomplished marketing professional with extensive experience in brand, digital, and channel marketing. Currently serving as Director of Brand, Digital & Channel Marketing at Oregon Tool, Carissa previously held various senior marketing roles at Briggs & Stratton, including Senior Director of Marketing, where responsibilities encompassed retail merchandising, marketing communications, product development, and media relations for multiple divisions. Carissa's expertise also includes successful product launches and strategic marketing initiatives across major retail channels. Earlier career milestones include account management positions at Scheibel Halaska and Laughlin/Constable, where Carissa developed integrated marketing plans for numerous clients. Holding a Bachelor of Arts in Communications and Marketing from Boston College, along with certifications in digital marketing, Carissa combines strategic insight with a proven track record of driving brand success and revenue growth.
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