Ebba Laurenius is a seasoned professional with extensive experience in brand and category management, currently serving as Brand Manager and Category Manager at Orkla Care Sverige since January 2016. Prior to this role, Ebba held the position of Jr Nordic Category Analyst at Cederroth AB and worked as an Analyst at Institutet för reklam- och mediestatistik, where responsibilities included collecting and analyzing market data for Sweden and Norway. Early career experience includes an internship at eBay focusing on onsite marketing campaigns and roles in sales and management at Länsförsäkringar and IKEA Group. Academic qualifications include a Bachelor of Science in Business and Administration from Lund University and a marketing diploma from Orkla Brand Academy, supplemented by an exchange semester at ESSEC Business School.
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