Lejla Rašić

Product Marketing Manager at Outreach

Lejla Rašić has a diverse work experience spanning multiple industries and roles. Lejla is currently working as a Product Marketing Manager at Outreach, where they lead the go-to-market strategy for their flagship capability and drives cross-functional alignment with key stakeholders. Prior to their current role, they worked as a Product Marketing Manager at Avast.

Lejla also has experience as a Marketing Manager at PostSharp Technologies, where they worked closely with the CEO on designing strategic and tactical marketing plans. Lejla was responsible for driving all marketing efforts, including demand generation, lead generation, community management, and content strategy. Lejla also played a key role in the company's rebranding project.

Before joining PostSharp Technologies, Lejla worked as a Marketing Manager at ROIVENUE™ and held various roles at Via Media, Marketing & Communications Agency, European Youth Parliament Bosnia and Herzegovina, and AIESEC Bosnia and Herzegovina.

At AIESEC Bosnia and Herzegovina, Lejla served as the Local Committee Vice President for Incoming Exchange and was responsible for recruiting and sending local students for internships abroad. Lejla also held the position of Outgoing Exchange Team Leader, where they managed the recruitment process and led a team.

Lejla's work experience demonstrates their expertise in product marketing, strategic planning, team leadership, and cross-functional collaboration.

Lejla Rašić completed their Bachelor of Arts (BA) degree in Marketing Management from the School of Economics and Business Sarajevo, from 2011 to 2014. Lejla then pursued a Master's Degree in Business Administration and Management, General from Masaryk University Brno from 2015 to 2017.

In terms of additional certifications, Lejla obtained the AdWords Search Certification from Google in November 2017 and The Online Marketing Fundamentals qualifications from Google Digital Garage in January 2018. In March 2021, they acquired certifications in Advanced Google Ads and Advanced Product Marketing from LinkedIn. Lejla also completed the Marketing Strategy certification from Reforge in December 2021, followed by the Growth Series certification from the same institution in August 2022.

In 2022, Lejla enrolled in a program at Product Marketing Alliance, although specific degree or field of study information is not provided.

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Timeline

  • Product Marketing Manager

    January, 2023 - present