Carlina Sulistyo

Performance Digital Marketing Project at Ox Street

Carlina Sulistyo has a diverse range of work experience in the fields of graphic design, marketing, and customer service.

Starting in 2008, they completed a graphic design internship at Balibless Graphic Design and Multimedia, where they managed projects for domestic and international clients in Bali.

From 2009 to 2009, Carlina worked as a Graphic Designer at Mandala Inter Grafika, a printing factory. Carlina created visual concepts and handled design processes from sketch to press-ready print files.

In 2011, they joined Mamiye Brothers as a Graphic Designer, where they were involved in gathering data for fashion trends, creating mood boards, and developing products. Carlina also crafted embroidery and pattern designs.

In 2013, Carlina worked at Shanghai Interfortune Media and Advertising as both a Graphic Designer and an Art Director for short periods of time.

From 2013 to 2019, they held multiple roles at Bank of China, including Assistant Relationship Manager, where they undertook marketing activities and managed customer accounts. Carlina also analyzed financial reports and crafted reports for the head office. Additionally, they worked as a Customer Service Executive.

Currently, Carlina is working as a Performance Digital Marketing Project Manager at Ox Street, an e-commerce company based in Singapore. Carlina handles Facebook Ads and is responsible for creating and optimizing end-to-end campaigns in 6 different countries. Carlina has successfully reduced the cost per acquisition for sign-ups and purchases.

Throughout their career, Carlina has demonstrated expertise in graphic design, using software such as Adobe Creative Suite and Procreate.

Carlina Sulistyo began their education in 2005 at Petra Christian University, where they completed a Bachelor of Arts (B.A.) degree in Design and Visual Communications from 2005 to 2009. In 2010, they attended Donghua University, focusing on Chinese Language and Literature for a year. Carlina then pursued further studies in Chinese Language and Literature at Shanghai University in 2010.

In 2021, Carlina enrolled in RevoU and successfully completed a Certified Course in Full Stack Digital Marketing Program. Carlina also obtained additional certifications, such as Google Analytics for Beginners and Google Ads Search Certification from the Google Digital Academy (Skillshop), both in 2021. Additionally, they obtained Chinese Certified HSK 6 certification from the Confucius Institute Headquarters in 2016 and Chinese Certified HSK 5 certification in 2011.

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