Riku Laitasalo

Riku Laitasalo has a diverse work experience spanning over several years.

Riku currently serves as a Team Lead, Retail Media at Pacvue since July 2022. Prior to this role, they were an Account Director, Retail Media at the same company from December 2018 to September 2022.

Before joining Pacvue, Riku worked as a Senior Marketing Manager at Stackline from November 2017 to November 2018.

Riku also has experience working at Procter & Gamble, where they served as an Account Executive on the Amazon Customer Team from August 2015 to November 2017. In this role, they successfully managed a $40MM portfolio of consumables brands, delivering impressive growth and creating an income statement analysis tool.

Riku started their career as a Business Development Intern at Procter & Gamble in June 2014, where they exceeded sales goals and provided strategic recommendations based on sales data analysis.

Prior to their roles at Procter & Gamble, Riku served as an Assistant Director of College Aid at the University of Chicago from July 2010 to June 2013.

Riku'searlier experiences include a Marketing Associate & Intern position at AXA Advisors from May 2008 to April 2009, and an Intern role at UBS Wealth Management from January 2007 to April 2007.

Overall, Riku Laitasalo has acquired significant expertise in retail media, marketing management, account management, business development, and financial analysis throughout their career.

Riku Laitasalo completed a Bachelor of Science (B.S.) degree in Financial Services from Wright State University, from 2005 to 2009. Riku then pursued further education and obtained a Master of Science (MS) degree in Strategy from Aalto University, from 2013 to 2015. During this time, they also completed a Master's Degree in Management from CEMS - The Global Alliance in Management Education, from 2014 to 2015. Additionally, in 2015, they obtained another Master's Degree in CEMS MIM from Esade.