Kody Wirth

Inbound Marketing Manager at Palo Alto Software

Kody Wirth has a diverse range of work experience in marketing and digital media. Kody started their career as an Administrative Operations Manager at Coburg Pizza Company, where they managed operations, coordinated events, and provided administrative support. During their time there, they decreased labor costs and secured substantial orders from the University of Oregon.

Kody then worked as a Seasonal Event Planner Intern at Kroger, where they created Excel tools, participated in vendor meetings, and gained a comprehensive understanding of the company's processes.

Subsequently, they joined Greenhorn Marketing as a Social Media Coordinator and played a role in rebranding initiatives. At the University of Oregon, Kody worked as a Digital Media Specialist and Campaign Manager, where they ran marketing campaigns targeting incoming students and achieved significant increases in enrollment and profits.

Kody also worked at the University of Oregon's Charles H. Lundquist College of Business as a Marketing Research Assistant, where they conducted marketing research and developed Facebook ads. Kody later became a Marketing Research Assistant and tutor for the Marketing Capstone Course.

After that, Kody worked at Papé Group as a Digital Marketing Intern and later as a Digital Marketing Content Strategist. In these roles, they developed content strategies, managed web and social media content, and collaborated with agency partners. Kody'saccomplishments at Papé Group included improving brand voice and social calendar, leading to increased followers and engagement.

Currently, Kody is employed at Palo Alto Software as an Inbound Marketing Manager. Prior to this role, they served as an Inbound and Content Marketing Specialist.

Kody Wirth received their Bachelor of Science (BS) degree in Business Administration and Marketing from the University of Oregon Lundquist College of Business. Kody attended the university from 2013 to 2017. Additionally, they obtained several certifications from Google, including Google My Business Basics in August 2018, Advanced Google Analytics in December 2019, and Google Analytics for Beginners in December 2019.

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Timeline

  • Inbound Marketing Manager

    October, 2021 - present

  • Inbound and Content Marketing Specialist

    January, 2020

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