We believe personal connections are the most powerful force in business. For the last few years, we have used the power of personal connections to drive growth for dozens of clients in several of states around the United States—all by tapping into the power of human emotion.

In a world of increasing complexity and change, we embrace an inconvenient truth: that human beings are unreasonable. With this irrational group as our audience, we’ve learned that the best way to get people to do something, is to make them feel something: to move beyond reason. We use the power of personal relationships to create emotion at scale to help brands be more easily remembered and emotion in context to help brands be more easily chosen at the time of purchase.

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Pan Atlantic Associates

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