Matthieu Malapert

Matthieu Malapert is a seasoned professional in sports marketing and brand development, currently serving as the Loyalty & Engagement Leader at Paris Saint-Germain since July 2022. Previously, Matthieu held the position of Sponsorship Account Manager and contributed to L'Oréal Paris in international brand development, overseeing product managers and coordinating with creative agencies. Early experience includes serving as a Junior Brand Project Manager at Havas Sports & Entertainment, where Matthieu managed impactful campaigns for major clients, and as a Junior Brand Activation member at Paris Saint-Germain, focusing on membership program management. Matthieu also gained experience in sports social media management at Le Figaro Sport. Matthieu holds a Master of Science in Sports Industry Management from emlyon business school and has an educational background that includes studies at the University of Buenos Aires and a Baccalauréat in economic and social sciences.