Ghita Benotmane

Ghita Benotmane is an accomplished Principal Service Designer at PayFit France, where responsibilities include launching the Service Design practice and leading cross-functional initiatives to enhance customer autonomy in payroll management. Prior experience encompasses roles as a Product Director at PayFit, Chief Operating Officer and Board Member at KEAKR, and UX Consultant at Avanade France, among others. Ghita has demonstrated expertise in product strategy, user research, and team leadership across various sectors. Educational credentials include multiple Master’s degrees in Information Architecture, Cognitive Science, and Philosophy, underscoring a strong foundation in digital humanities and project management. Ghita also serves as a mentor at Hexagon UX, supporting underrepresented groups in UX.