Samantha Yeh

Samantha Yeh is a seasoned marketing professional currently serving as the Global Director of Product Marketing for Connected Fitness at Peloton Interactive since April 2023. In this role, Samantha oversees the Connected Fitness product marketing team, integrating efforts across software, hardware, marketing, and content to enhance sales, subscriptions, and engagement with the Peloton Bike, Tread, and Row portfolios. Prior to Peloton, Samantha held key positions including Director of Product Marketing at Audible and Senior Product Marketing Manager at Spotify. Earlier experiences encompass roles at Etsy, Bitly, and State University of New York at Oswego as a Social Media Strategist. Samantha holds a Master of Science in Journalism from Columbia University and a Bachelor of Arts and Sciences in Journalism from the State University of New York at Oswego.