Dana Droppo

Chief Brand Officer, Billboard at PMC

Dana Droppo is Billboard’s Chief Brand Officer. Throughout her career as an executive, media producer, and writer she has become an industry leader in branded entertainment with a laser focus on innovation and cultural relevance. She started her career at Complex Media as the Director of Branded Content driving tens of millions in revenue through partnerships with PepsiCo, Apple, Lexus, and Nike. She went on to join the executive team at Turner Broadcasting leading marketing and revenue operations for Super Deluxe. Dana joined the Billboard-Hollywood Reporter Group in 2018 as Vice President, Creative Director of Branded Content and executed on multi-million dollar partnerships with HBO, Nissan, Samsung, and Google among others. As a media producer and writer, Dana has interviewed notable figures including Megan thee Stallion, Blake Shelton, Jason Momoa, Angela Davis, and Lana Del Rey. She is Canadian-born and now based in Los Angeles after spending a decade in New York City.


  • Chief Brand Officer, Billboard

    Current role

  • SVP & Head of Marketing

  • Chief Brand Officer

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