Omar El Badry

Omar El Badry is the Innovation & Commercialization Senior Director for Beverages at PepsiCo, a position held since July 2008, overseeing innovation and growth strategies across Africa, the Middle East, and South Asia. With a comprehensive background in marketing and brand management within PepsiCo, Omar has served in various roles, including Innovation & Commercialization Director, Marketing Director for Egypt Foods, and Senior Marketing Manager for Flavors across multiple regions. Prior to PepsiCo, Omar was an Account Manager at the National Telecom Regulatory Authority and worked at Coca-Cola Egypt as a CSS Specialist. With extensive experience in leading strategic initiatives, developing innovation pipelines, and managing cross-functional teams, Omar has significantly contributed to driving growth in the beverage category.