Sheila Swibes

Sheila Swibes is an experienced professional in the marketing and analytics sectors, currently serving as a Senior Category Analyst, Space Transformation at PepsiCo since August 2018. Sheila has effectively utilized space planning software for major reset initiatives, developed shopper-specific planograms, and led training for PepsiCo employees. Prior roles at PepsiCo include Retail Account Manager and District Service Manager, where Sheila excelled in managing sales strategies, team communication, and operational efficiency. Sheila's early career included marketing internships at Purdue University and doors2chicago, complemented by a Bachelor of Science in Marketing from Purdue University and a study period at University College Dublin.