Luca D. Ponticelli

Luca D. Ponticelli has a diverse work experience in various roles related to branding, design, and art direction. They are currently serving as the Head of Brand at Perlego since October 2022. Prior to this, Luca worked as a Brand Strategist, Art Director, and Designer from September 2017 onwards, although no specific company is mentioned.

Luca also has experience working at IDEO, where they held multiple roles. From January 2021 to August 2022, they served as a Design Lead, managing various aspects of the design process and working with multidisciplinary teams. Before this role, Luca served as a Senior Communication Designer from January 2020 to January 2021, focusing on research, strategy, ideation, branding, art direction, and moving image. They also worked as a Communication Designer from March 2017 to January 2020 and as a Communication Design intern from September 2016 to February 2017, at IDEO.

Additionally, Luca worked as a Brand Designer and Art Director at Aktiva Design from September 2015 to November 2016, advising on brand strategies and working on concepts, graphics, and packaging for luxury and fragrance clients. They also worked as a Brand Designer at the Architecture & Design Fair, where they created brand guidelines, collaborated with project managers, managed a design team, and oversaw printing jobs and website development from February 2016 to July 2016.

Lastly, Luca worked as a Packaging & Concept Designer at Puig from September 2014 to May 2015.

Luca D. Ponticelli's education history includes a range of academic experiences. In 2008, Luca began their undergraduate studies at Università degli Studi di Roma 'La Sapienza', where they pursued a Bachelor of Science degree in Psychology of Communication and Marketing, with a focus on Social Psychology. This program lasted until 2011.

Following their undergraduate studies, Luca attended Istituto Europeo di Design from 2011 to 2012, where they completed a Postgraduate program in Graphic Design. They then moved on to pursue a Master's Degree at the University of the Arts London from 2012 to 2014. The specific degree they obtained during this period was in MA Narrative Environments – Service Design and Storytelling.

Luca also had the opportunity to participate in a brief exchange study program at Tongji University in 2013, where they engaged in Placemaking Workshops with a focus on Spatial Design.

Recently, in 2022, Luca completed a Business Design and Strategy Course at d.MBA, enhancing their skill set in the field of Business Design.

Alongside their formal education, Luca has also obtained additional certifications. In 2019, they completed a course in Storytelling for Influence at IDEO U. In 2020, Luca obtained a certification in Designing Strategy from the same institution. Their most recent certification, acquired in 2021, is in Leading Complex Projects, also obtained at IDEO U.