Mariya Kovacheva

Mariya Kovacheva is an accomplished wine education and sales expert with extensive experience in the hospitality and beverage industries. Currently serving as the Regional Wine Education Lead for Americas at Pernod Ricard since November 2015, Mariya has effectively represented the PRUSA still wine portfolio across multiple states while enhancing relationships and distribution within key accounts. Prior to this role, Mariya was the Wine Director at Cafe Boulud Palm Beach for nearly a decade, overseeing beverage program management and team education. Earlier positions include Captain at both Cafe Boulud Palm Beach and L’Escale Restaurant & Bar, alongside a foundation in marketing as a consultant for MSAT TV Network. Academically, Mariya holds an MBA in Marketing Strategy and Entrepreneurship from UNC Kenan-Flagler Business School, a Bachelor's degree in Economics from the University of Economics - Varna, and is pursuing the Master Sommelier designation through the Court of Master Sommeliers. Additionally, Mariya is a Certified Educator through the Wine & Spirit Education Trust.