Lori White

Lori White has a strong background in content design, copywriting, and UX writing. Lori has worked as a Principal Content Designer and UX Writer at BNY Mellon | Pershing since 2022. Prior to that, they founded and served as the Executive Creative Director of Proud Muddy Collective, where they worked with clients such as Amazon, HBO Max, and Warner Brothers. Lori also has experience as a Senior Content Designer and UX Writer at Coinbase and a Creative Director at Movement Strategy, where they worked on projects for companies like TBS, Warner Brothers, and Amazon.

Before that, Lori worked as a Senior Copywriter and Content Designer at Daily Harvest and served as the Director of Content and Community at Snips. Lori also worked as a Creative Producer at Upworthy, focusing on mission-driven copywriting and content production.

Lori's career also includes experience as a Digital Content Strategist at BOND Strategy and Influence, where they worked with clients such as The Economist and American Express. Lori began their career as an Audience Development/Social Media Editor at The Economist and as a Communications Associate and New Media Strategist at the Majora Carter Group, where they focused on new media innovations and cultivating online communities.

Overall, Lori has a diverse range of experience in content creation, copywriting, brand strategy, and UX writing, with a focus on entertainment and consumer brands. Lori'swork has been featured in the New York Times, and they have a strong track record of driving growth and engagement through creative and innovative content strategies.

Lori White has a degree in Comparative Literature with a focus on Literary Theory from the University of Pennsylvania. Lori'sstudies included Feminist Political Theory and Behavioral Science/Management. Prior to attending the University of Pennsylvania, they attended Kirkwood High School, where they were recognized for their achievements as a Pommie and received the Maya Angelou award.