Vikaas Saxena

Vikaas Saxena is an accomplished business leader with extensive experience in strategic marketing and business development across multiple industries. Currently serving as GM New Business & Director Strategy for Europe at Philip Morris International since March 2020, Vikaas leads the strategic roadmap for a regional business unit exceeding USD 12 billion, successfully launching new business initiatives across nine countries and enhancing e-commerce capabilities. Prior to this role, Vikaas held significant positions at British American Tobacco, including Global Brand Director and Regional Head of Marketing for Asia Pacific, managing substantial P&Ls and leading cross-functional teams. Vikaas's career began at The Coca-Cola Company, where numerous roles contributed to establishing successful marketing and sales strategies in India and across South West Asia. Vikaas holds an MBA from XLRI Jamshedpur and has participated in various marketing leadership programs, further enhancing expertise in business strategy and organizational leadership.