Irene C.

Irene C. has extensive work experience in marketing, with a focus on digital marketing and brand promotion. From 2020 to the present, they have been working as a Marketing Manager at Pinkoi, leading a team of five to execute marketing campaigns, collaborate with key opinion leaders, and manage customer relationships. Irene successfully reduced the cost of electronic direct mail (EDM) by 28% by optimizing the mailing list and improving click rates. Prior to their current role, Irene worked as a Marketing Manager for social media at Pinkoi from 2020 to 2022. In this role, they managed a team of four and achieved significant growth in website traffic and sales through social media channels. Irene also collaborated with partners such as Pok\u00e9mon GO and Easycard to drive new buyer acquisition. Additionally, Irene worked at 法樂數位 as a Senior Marketing Specialist from 2016 to 2019, where they developed and executed annual marketing plans for various clients. Irene demonstrated their expertise in brand promotion and marketing strategy for clients such as Nestle and MITSUBISHI MOTORS Taiwan. Prior to that, Irene worked at 華驗電腦股份有限公司 as a Brand Sales Trainee from 2015 to 2016, where they were responsible for planning and executing marketing activities for ASUS. Irene also played a key role in chairing enterprise delegations and assisting with COMPUTEX TAIPEI. Overall, Irene has a strong background in marketing, with a focus on digital marketing, brand promotion, and customer relationship management.

Irene C. pursued their education from 2012 to 2016 at Fu Jen Catholic University, where they obtained a Bachelor's degree in Law (LLB). Their field of study focused on law during this period.