Heidrun Luyt

Heidrun Luyt is the Chief Marketing Officer at Pipedrive. Heidrun has over 7 years of experience in marketing, with their most recent role being Chief Marketing Officer at IG. In this role, they were responsible for leading marketing efforts to drive high commercial impact and optimized ROI by implementing a strategy of integrating brand and product marketing with highly efficient digital performance, as well as experience marketing for IG Group's trading and publishing brands. This was all based on clear customer segment and marketplace insight, as well as agile experimentation, and enabled by technology, data, and smart ways of working.

Before joining IG, Heidrun held various marketing roles at companies such as Google, Skype, and Microsoft. Heidrun has a proven track record in driving growth through innovative marketing initiatives, and is passionate about using their skills to help businesses reach their full potential.

Heidrun Luyt has a Master of Science in Business and Economics from the University of Mannheim, with a focus in Marketing and International Management. Heidrun also has a B.Sc. in Business and Economics from the University of Mannheim. Heidrun has an Erasmus Scholarship in Business Administration and Management from the University of Valencia.

Heidrun Luyt reports to Dominic Allon, CEO. Some of their coworkers include Liina Saar - Chief of Staff, Sergei Anikin - CTO, and Peter Harris - COO.