Heidrun Luyt

Chief Marketing Officer at Pipedrive

Heidrun Luyt has a strong background in marketing and customer experience, with experience in various industries such as finance, fitness, retail, and e-commerce. Heidrun has held leadership roles in companies like Pipedrive, IG Group, David Lloyd Leisure, Le Creuset, and more. Heidrun is skilled in driving commercial impact through integrated marketing strategies, digital channel optimization, and customer-focused growth initiatives. Their expertise includes brand and product marketing, digital performance, customer acquisition, CRM management, and e-commerce. Heidrun holds a Master of Science degree in Business and Economics with a focus on Marketing and International Management.

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