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Meraj Khan

Associate Director - Paid Media at PivotRoots

Meraj Khan has a diverse work experience in the fields of digital marketing and back-office operations. Starting in 2012, they worked as a Back Office Employee at Kotak Life Insurance, where they were responsible for office operations, coordination, data analysis, and multitasking. In 2013, they joined IDEATELABS as an SEM Expert, focusing on search engine marketing and campaign optimization. Meraj then moved to Performics.Resultrix in 2015, where they held various roles including Senior SEM Executive, SEM Assistant Manager, and SEM Manager. During their tenure at Performics.Resultrix, Meraj handled multiple clients from different sectors and industries, including BFSI and Entertainment. In 2018, they joined PivotRoots as a Manager in the Paid Media division and gradually advanced to the roles of Sr. Manager, Group Head, and Associate Director. At PivotRoots, Meraj managed strategy and planning for performance and branding campaigns for clients from various industries such as real estate, OTT, BFSI, and FMCG. Meraj'sresponsibilities included executing performance campaigns across different channels, such as Google AdWords, Facebook, Bing, and display buy.

Meraj Khan completed a Bachelor of Commerce (B.Com.) degree at Nirmala Memorial Foundation College from 2007 to 2012. In addition, they obtained certification in Facebook Ads Manager and Facebook Campaign Structure from Facebook BluePrint in 2015. Meraj also has certifications in Google Adwords Fundamental, Google Display Advertising, and Google Video Advertising.

Links

Timeline

  • Associate Director - Paid Media

    April, 2022 - present

  • Group Head - Paid Media

    October, 2020

  • Sr. Manager - Paid Media

    April, 2019

  • Manager - Paid Media

    July, 2018