Lynda Liu

Head Of Marketing at Place Exchange

Lynda Liu has a diverse work experience in marketing and communications. Lynda is currently the Head of Marketing at Place Exchange, where they are responsible for unifying execution, reporting, and attribution for out-of-home advertising. Prior to this, Lynda served as the Director of Marketing at the same company, where they focused on programmatic OOH advertising.

Before joining Place Exchange, Lynda held several roles in different companies. Lynda was the Host & Producer at Feast Meets West, a platform that celebrates Asian culture through food. Lynda also worked as the Director of Marketing at Emogi Technologies, a content engine for communication services. Additionally, Lynda co-founded and worked as a Marketing Consultant at Taylor & Liu, partnering with clients to create high-impact marketing experiences.

Earlier in their career, Lynda served as the Director of Marketing at Celtra, where they positioned the company as a leader in creative technology. Lynda also worked as the Marketing Director at Netmining, where they created marketing plans and executed sponsorships for programmatic ad targeting solutions. Prior to this, Lynda was a Marketing Manager at Netmining and Innovation Interactive.

Lynda started their career as an Assistant Media Planner at Draftfcb, where they monitored campaign metrics and managed relationships with clients and vendors. Lynda also has experience in game performance analysis and promotions management from their roles at Oberon Media.

Based on their extensive experience in marketing, communications, and diverse industries, Lynda Liu has developed a strong skill set in strategic planning, brand positioning, and integrated marketing.

Lynda Liu holds a B.S. in Communication Studies from New York University.

Links

Previous companies

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Timeline

  • Head Of Marketing

    October, 2022 - present

  • Director Of Marketing

    December, 2019