Varun Gupta

Varun Gupta has a diverse work experience in the field of digital analytics and marketing. Varun currently holds the position of Head- Digital Analytics & Tag Management at Plan.Net Group, where they are responsible for managing and overseeing digital analytics and tag management operations. Prior to this, they worked as a Digital Analytics Implementation Architect at the same company.

Before joining Plan.Net Group, Varun worked at Eurowings Digital as a Digital Analytics Implementation Expert. Varun played a key role in implementing analytics solutions and providing expertise in digital analytics.

As a Freelancer, Varun was involved in end-to-end analytics implementation and insights. Varun conducted audits and resolved tracking issues, designed and implemented custom integrations, and created dashboards for effective data reporting.

At Bankwest, they served as a Digital Analytics Implementation Manager. In this role, they worked closely with stakeholders to understand their business objectives and designed analytics implementation strategies. Varun also administered Adobe Tag Management System and ensured data accuracy for decision-making.

Varun's career also includes roles at Adobe, Tech Mahindra, SapientNitro, iGATE, and EXL Service. At Adobe, they worked as a Customer Success Manager and a Solution Consultant in Digital Analytics & Marketing. Varun provided insights and technical solutions to clients, guided analytics departments, and implemented revenue optimization strategies. Varun also gained experience in web analytics and marketing strategy at Tech Mahindra and SapientNitro.

Overall, Varun Gupta has demonstrated expertise in digital analytics implementation, data analysis, and strategic decision-making throughout their career.

Varun Gupta completed their Bachelor of Technology (B.Tech.) degree in Electrical and Electronics from Motivational Pathway, which they attended from 2005 to 2009.

In addition to their formal education, Varun has obtained several certifications in digital marketing and analytics. In 2013 and 2014, they became an Adobe Certified Expert (ACE) in various Adobe Analytics/SiteCatalyst specializations. Varun also obtained Adobe Certified Expert (ACE) certifications in Insight Analysis and Insight Architecture in 2013.

Varun further expanded their knowledge by obtaining certifications from Google. In 2014, they completed the Google Tag Manager Fundamentals course, followed by the Ecommerce Analytics: From Data to Decisions course in 2015. In 2019, they achieved the Google Analytics Individual Qualification and the Adobe Analytics: Partner Sales Accreditation. Varun completed The Fundamentals of Digital Marketing course offered by Google in 2019 as well.

Recently, in 2020, Varun obtained the Adobe Analytics Architect certification. Moreover, they also achieved the Google Campaign Manager Certification in 2019.

Overall, Varun Gupta has pursued a comprehensive education and obtained various certifications to develop their expertise in digital marketing and analytics.