Christy Laurence

Founder & CEO at Plann

Christy Laurence has a diverse work experience in various companies and roles. Christy is the Founder & CEO of Plann, a design-first software platform that partners with global giants to help entrepreneurs and marketing teams make expert decisions. Prior to this, Christy worked as an Advertising Executive and Direct Response Marketing Manager at IAG, where they delivered and optimized direct response marketing campaigns for three Australian brands. Christy also managed brand and sponsorship communications and was a part of the internal Innovation team. Additionally, Christy served as an Advertising, Social Media, and eCommerce Manager at "With the Radiant," where they taught others about effective advertising and use of creativity. Christy also worked as a Senior Digital Marketing and Social Media Strategist at T-bone Productions, managing a team and supporting a re-brand for Toyota Australia. Before that, they worked as a Client Service Manager at TLC Marketing, overseeing marketing campaigns for global household brands. Christy also has experience as a Marketing Manager at relish this. and as a Marketing Assistant at SydneyTalent and State Street. Christy started their career as an Investor Services Representative at Colonial First State and as a Customer Service Specialist at ASB Bank.

Christy Laurence attended Bay of Plenty Polytechnic from 2002 to 2004, where they obtained a National Certificate in Design (Level 4) Technician with a focus on Industrial Design in New Zealand. From an unspecified date until 2015, they engaged in self-initiated learning. In 2014 and 2015, Christy Laurence studied at IAG, but no specific degree or field of study was mentioned.

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