Evelina Achilli

Evelina Achilli has over 17 years of work experience in various roles within the research and advertising industry.

Starting with their most recent position, Achilli currently works at Plex, Inc. as a Product Growth Manager - Engagement & Retention, a role they started in March 2022.

Prior to that, from 2020 to 2022, they were a Consumer Researcher/Client Insights Planner at Meta.

From 2016 to 2019, Achilli worked at Facebook as a Global Consumer Researcher & Auto Vertical Measurement Lead. In this role, they built a large-scale global consumer insights program and managed consumer insights studies for the Auto, CPG, and Fashion industries. Evelina also served as Facebook's measurement lead for key Auto clients, where they developed strategic learning agendas for campaign impact measurement and new measurement solutions.

Before their time at Facebook, Achilli worked at Twitter as a Researcher from 2015 to 2016, and at iHeartMedia as a Director of Sales & Market Research from 2014 to 2015. In these roles, they conducted data-driven ROI measurement, developed A/B design and methodology for media conversions, and created models for campaign market selection and forecasting.

Prior to that, Achilli held various positions at Innerscope Research, iHeartMedia, The Nielsen Company, and Media Behavior Institute. These roles involved responsibilities such as standardizing TV copy testing and package testing products, developing client-facing marketing materials, working on knowledge accumulation and sharing, and providing actionable insights for media and advertiser clients.

Overall, Achilli has a diverse background in research, consumer insights, measurement, and market analysis, and has demonstrated skills in data analysis, strategic planning, and client management.

Evelina Achilli completed their education with a Master of Science (MS) degree in Applied Cognition and Neuroscience from The University of Texas at Dallas. Evelina attended this institution until 2019. Prior to that, they obtained a Bachelor of Arts (BA) degree in Psychology from Colby-Sawyer College, where they studied from 2004 to 2008. In terms of additional certifications, Evelina completed the Applied Data Science Program at MIT Professional Education in July 2023.