Isabela Alves

CRM Strategic Analyst Pleno at Pmweb

Isabela Alves has a diverse work experience spanning multiple industries. Isabela'smost recent position is as a CRM Strategic Analyst at Pmweb, where they are responsible for maintaining strategic relationships with clients and managing CRM through marketing automation platforms. Isabela also creates weekly and monthly reports for strategic planning focused on lifecycle marketing, omnichannel actions, and email marketing campaigns for clients such as Raízen.

Before Pmweb, Isabela worked as an Analyst at Nerdweb, where they provided marketing and advertising support to clients. Prior to that, they worked as an Account Executive at gas rocket, handling client relationships in the advertising industry.

Isabela also has experience in the hospitality and entertainment industries. Isabela worked at Walt Disney World as a Cast Member in merchandise, where they prioritized exceptional guest service. Isabela also had a Customer Success role at Aldeia.cc, where they ensured customer satisfaction.

Earlier in their career, Isabela worked at Job Space Creative, where they held roles in account management and online media. Overall, Isabela Alves has a diverse background with experience in CRM, marketing, advertising, hospitality, and customer success.

Isabela Alves completed their Bachelor's degree in Publicidade e Propaganda at Pontifícia Universidade Católica do Paraná from 2017 to 2020. Prior to that, they also pursued a Bachelor's degree in Direito at the same university from 2015 to 2016. Isabela Alves has also obtained additional certifications, including "Coolhunting, Comportamento do Consumidor e o Segredo das Marcas Fortes" from ESPM Escola Superior de Propaganda e Marketing in April 2021, "Inteligência Emocional" from Escola Conquer in April 2020, and "Neuromarketing" from Aldeia.cc in July 2019.

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