Juliana Ketzer

Business Analytics Product Owner at Pmweb

Juliana Ketzer has a diverse work experience spanning multiple industries and roles. Juliana currently holds the position of Head of Analytics and Product Owner of Data Analytics at Grupo RBS since August 2022. Prior to that, they worked at Pmweb as a Business Analytics Product Owner and Customer Insights Analyst. Juliana also served as Lead Web Analytics and Digital Data Analyst at +A Educação, and as Founder Marketing Data Strategy at Project.go. Their previous roles include Digital Data Analyst, Business Intelligence Analyst, and Web Analytics Coordinator at Warren Brasil, Ideep Assessment, and Grou • Inovação para Gestão de Pessoas, respectively. Juliana also gained experience in project management, recruitment, and marketing strategy during their time at Estagiar. Juliana started their career as a Data Analyst in the commercial sector at ArcelorMittal Brasil and later as a Coordinator of Training and Development at GKN Driveline.

Juliana Ketzer's education history includes a bachelor's degree in Administration, Business, and Marketing from Unisinos, which they obtained from 2014 to 2022. Juliana also completed a technical degree in Visual Communication from UniRitter between 2014 and 2018. Additionally, Juliana pursued a specialization in Design and Visual Communication from UniRitter, although the specific dates for this program are not provided.

Furthermore, Juliana has obtained several certifications to enhance their knowledge and skills. Juliana acquired a certification in Advanced Management of Remote Teams from ESPM Escola Superior de Propaganda e Marketing in December 2022. In 2019, they obtained a certification in Digital Marketing from Google. Juliana also has certifications in Google Tools for Journalists, Marketing Management from FGV Brazil, Consumer Psychology from FGV Brazil, and UX - Customer Experience from Udemy. Juliana has enrolled in the "Women Will" program offered by Google, although the completion details are not mentioned.

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Timeline

  • Business Analytics Product Owner

    June, 2022 - present

  • Customer Insights | Business Analytics

    November, 2021