Luiza Piffero

Luiza Piffero has a diverse range of work experience in various roles and companies. Starting in 2013, they worked as an Intern in Marketing and Account Management at Co.De - Comunicação e Design Jr. ESPM. In 2014, they served as an Assistant in Customer Service at e21 Agência de Multicomunicação. Later, they became an Account Executive at Paim Comunicação, where they managed projects for social media campaigns, websites, outdoor advertising, point-of-sale materials, and events. Their main client during this time was Walmart Brasil.

In 2018, Luiza joined G|5 as an Account Executive, overseeing communication projects for external media, print media, retail outlets, and social media platforms. Luiza worked with clients such as Dumond, Capodarte, and Paquetá.

In the same year, they joined Pmweb, where they held multiple positions. Luiza started as a Customer Success Analyst, guiding clients in planning and executing lifecycle marketing strategies, cross-channel actions, and email/SMS campaigns. Luiza also organized reports and analyzed data for optimization and enhancing actions. Their main clients during this time were CVC, Submarino Viagens, Tok&Stok, and Lojas Marisa.

Luiza then progressed to Senior Strategic Services Analyst, where they specialized in strategic planning, feasibility analysis, and campaign management for digital channels such as email, SMS, push notifications, and web push. Luiza also managed data flow architecture and performance monitoring. Their key clients were Panvel, Grupo oáz (SouQ and IDA), and Hewlett-Packard (HP).

Luiza's career at Pmweb further evolved into leadership positions. Luiza became the Leader of Strategic Services, responsible for the development and growth of the analysts' team, ensuring quality deliverables, identifying improvement opportunities, and creating reports. Luiza also had a high level of engagement with the company's clients.

In their most recent role at Pmweb, Luiza worked as a Business Consultant (CRM), focusing on the development of analysts, improvement opportunities, and deliverables for clients. Luiza was involved in tool operations such as Oracle Responsys, Salesforce Marketing Cloud, Oracle Maxymiser, Google Analytics, and Oto CRM.

Throughout their work experience, Luiza has demonstrated expertise in digital marketing, campaign management, client relationship management, and data analysis.

Luiza Piffero obtained a Bachelor's degree in Communication Social - Publicidade e Propaganda from ESPM Escola Superior de Propaganda e Marketing from 2012 to 2015. In 2017, they pursued a Master's degree in Design Thinking & Innovation at Miami Ad School Madrid.