Craig R. Higdon

Craig R. Higdon has a diverse work experience spanning multiple industries. Craig R. is currently a Principal at Point B, where they lead digital strategy, product development, and experience design projects. Craig joined Point B in 2019 and continues to contribute to the company's revenue growth and digital transformation efforts.

In 2022, Craig became an Advisory Board Member for Customer Experience at the Tombolo Institute at Bellevue College. In this role, they provide strategic reviews and feedback to enhance the reputation and quality of the executive education noncredit courses.

Prior to their current roles, Craig worked at EY Design Studio as a Sr. Manager of Experience Design from 2018 to 2019. Craig R. focused on digital product and transformation programs, developing relationships and delivering quality products based on client objectives.

Before EY, Craig was the Director of Business Development and Design & Technology at Citizen, Inc., a strategic digital product agency. Craig R. managed account growth and project delivery for Fortune 100 clients from 2015 to 2018. Additionally, Craig served as a Senior Project Manager at Citizen, Inc. and successfully delivered various projects, including responsive web and native digital products.

Earlier in their career, Craig worked as a Project Manager at Saturno Design, where they were responsible for project and account management. Craig R. also gained experience as an Account Manager/Web Content Specialist at Vortx and worked as a Freelance Copywriter/Web Producer.

Craig has a background in the U.S. Coast Guard, where they served as a Port Security Specialist, 3rd Class, from 2004 to 2010. Craig R. also worked as an Interactive Producer at CBS - KTLV News 10, where they managed web content production and integrated new media into broadcast properties. Finally, they served as the Lead Online Producer at MeeVee.com.

Overall, Craig R. Higdon's work experience showcases their expertise in innovation, design, customer experience, and project management across a range of industries and organizations.

Craig R. Higdon has a Master's of Science degree in Management, Strategy, and Leadership from the Michigan State University - Eli Broad College of Business. Craig R. has also pursued graduate-level studies in Collaborative Design at the Pacific Northwest College of Art. Prior to that, they completed their undergraduate studies at California State Polytechnic University-Pomona, where they earned a Bachelor of Science degree in Communications with a focus on Journalism. In addition to their formal education, Craig has obtained several certifications, including "Designing & Activating Strategy" from IDEO U in December 2022, "Human-Centered Service Design" from IDEO U in February 2020, and "Certified Practitioner of Human-Centered Design" from LUMA Institute in November 2019. Craig R. is also a Certified SAFe® 4 Agilist from Scaled Agile Inc.