West Business Unit Vice President, General Manager

THE ROLE

The Business Unit Vice President (BU VP) is a self-led, resourceful, and pivotal leader responsible for achieving poppi’s ambitious growth goals. Reporting directly to the Chief Sales Officer, the BU VP will drive strategic execution within their business unit, accountable for sales performance, customer relations, and profitability targets.

The BU VP is responsible for translating high-level strategic goals into actionable plans within their region, overseeing Field Sales Directors, and ensuring alignment with poppi’s objectives. This role combines strategic oversight with hands-on management, fostering a high-performing, results-driven team culture to support sustained market expansion.

WHAT YOU WILL DO 

• Collaborative Business Planning: Partner with department heads on short and long-term planning and budgeting aligned with poppi’s strategic goals.
• Organizational Design: Ensure an effective organizational structure that supports business growth with minimal disruption.
• KPI Implementation & Monitoring: Establish and track KPIs to ensure Directors consistently meet or exceed targets.
• Customer Relationship Management: Maintain strong, best-in-class relationships with distribution and retail customers.
• Data-Driven Performance Management: Utilize syndicated data to assess performance, drive improvements, and explore new opportunities.
• Market & Industry Insight: Stay updated on market trends and competitor actions to inform consumer strategy.
• Accountability & Data Integrity: Uphold accountability processes, conducting audits to ensure data accuracy and transparency.
• Collaborative Team Culture: Cultivate a culture of trust, accountability, and performance, empowering team members to reach their potential.
• Budget & Financial Management: Work with finance to manage budgets and accruals accurately, supporting annual and monthly reporting.
• Forecasting & Budgeting: Collaborate with finance and sales operations on rolling forecasts and annual budgets to guide production, budgeting, and capital planning.
• Leadership & Professionalism: Act as a mentor and coach, setting a high standard of professionalism and integrity.

WHAT YOU BRING 

• Experience working in a high-growth environment where decisions are made swiftly, and priorities shift throughout the day.
• Ability to build and maintain trust within the organization by handling sensitive information discreetly and executing responsibilities consistently.
• Resourceful with a proactive approach to tackling challenges and multi-tasking effectively.
• Commitment to a “what’s right and best” approach, consistently demonstrating integrity in decision-making.
• Focus on positively contributing to and enhancing poppi’s progressive, growth-oriented culture.
• High attention to detail, prioritizing accuracy and quality over speed.
• Ability to manage independent work and collaborative projects, effectively engaging with diverse teams and individuals.
• Results-driven mindset with the ability to analyze complex data, develop value-added solutions, and communicate them effectively.
• Extensive leadership experience with a focus on mentoring, guiding, and encouraging teammates to continuously improve and reach higher standards.
• Confidence in speaking, presenting, and influencing large groups in person or virtually, with the ability to create and deliver impactful, data-driven presentations.

YOUR BACKGROUND 

• 10+ years of CPG sales leadership experience. 
• 5+ years of experience leading and developing high-performing teams.
• Bachelor's degree in business administration, marketing or related field preferred.

ADDITIONAL REQUIREMENTS

• Travel requirements: 60%
• Ability to accommodate a flexible schedule, occasionally working evenings and weekends as needed for special assignments.
• Willingness to work outside of standard business hours, including evenings and weekends, based on business demands.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.  

COMPENSATION: Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $150,000 - $175,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.