Lauren Jo Collins

Lauren Jo Collins is an experienced CRM Manager with a strong background in customer relationship management and digital content. Currently serving as CRM Manager at Pour Moi Ltd since December 2022, Lauren previously held similar roles at Daylesford and Molton Brown, where responsibilities included end-to-end email channel management and retention strategies. Prior experience also includes roles as Global E-mail Coordinator at ISABELLA OLIVER LTD and CRM and Web Content Executive, focusing on customer engagement through lifecycle strategies and data-driven segmentation. Earlier career stages involved positions at Boux Avenue, AB Publishing, and Closer magazine, encompassing digital content writing, social media management, and editorial assistance. Lauren holds a degree in Magazine Journalism & Feature Writing from Solent University, complemented by foundational education at Bexley Grammar School.