Steve Metcalf

Steve Metcalf has a diverse work experience in the outdoor and action sports industry. Steve has held various roles in companies such as POWDR, Subaru of America, and Under Armour.

At POWDR, Steve worked as the Vice President of Experiential and later as the Vice President of Woodward Mountain Experiences. Steve was responsible for leading the integrated, company-wide experiential events and programming strategy, as well as developing and executing partnerships and media properties. Steve also oversaw the daily operations and P&L management of Woodward Park City.

Prior to their time at POWDR, Steve worked as the Global Director of Brand Marketing & Communications at Under Armour, where they managed global brand marketing efforts for the Outdoor and Action Sports categories. Steve played a key role in repositioning UA Outdoor/Action Sports and developing partnerships with mountain resort destinations.

Before that, they worked as the Global Director of Media, Strategic Marketing & Communications at VF Corporation, where they led global media insights, brand marketing strategy, and integrated go-to-market media programming for Smartwool.

Steve Metcalf's work experience also includes founding their own company, The Radar Group, and working as a Senior Account Executive at Backbone Media, where they specialized in integrated media planning, marketing, PR, and social media strategy for outdoor brands.

Overall, Steve Metcalf has a strong background in experiential marketing, partnerships development, brand marketing, and strategic communications in the outdoor and action sports industry.

Steve Metcalf holds a Bachelor of Education degree in Geography & Outdoor Experiential Education from Lakehead University. Steve also obtained a Bachelor of Arts degree with a double major in English & History from the same university. Additionally, Steve has acquired several certifications including "Aaron Draplin Takes On a Logo Design Challenge," "Digital Marketing Foundations," "Social Media Marketing Foundations," "Social Media Marketing Strategy: TikTok and Instagram Reels," and "Social Media Marketing: Strategy and Optimization" from LinkedIn, all obtained in August 2023.