Social Media Lead (supplements And Vitamins)

Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science’.

At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives.

We are seeking a highly strategic and results-driven Social Media Lead (Supplements and Vitamins) to lead our social media initiatives and drive significant growth across all platforms. The ideal candidate will have a deep understanding of social media platforms, particularly YouTube, TikTok, and Instagram, from both organic and paid perspectives. They will be responsible for developing and executing a comprehensive social media strategy, analyzing data, and optimizing our approach to maximize engagement and audience growth.

Key Responsibilities:

Content Strategy and Execution:

• Lead day-to-day social media output, defining and constantly upgrading content strategy and execution on each social platform.
• Oversee the development of the social calendar across all organic social channels, including support for new campaigns and events.
• Review and approve produced social content (with an emphasis on YouTube, Instagram, and TikTok), providing clear feedback and edits.
• Identify whitespace opportunities to elevate strategy and execution, keeping a finger on the pulse of social trends, new platforms, and the competitive landscape.

Audience Growth and Engagement:

• Drive significant audience growth and engagement across platforms, setting and hitting ambitious goals and KPIs.
• Implement strategies to increase reach, engagement, and community building across all social channels.
• Collaborate with the Growth/Acquisition team on paid social strategy and execution, ensuring seamless integration with organic efforts.

Data Analysis and Optimization:

• Analyze social data from various sources, prepare comprehensive reports, and derive actionable insights.
• Optimize social media strategy and tactics based on data-driven insights and performance metrics.
• Continuously monitor and evaluate social media trends, campaigns, and initiatives to identify areas for improvement.

Collaboration and Partnership:

• Lead relationships with platform representatives to stay informed about platform updates and leverage insights to inform strategy.
• Partner closely with internal and external creative partners to develop best-in-class social media assets.
• Collaborate closely with cross-functional teams (e.g., marketing, product, customer service) for ongoing social support and alignment.
• Support other projects as needed to drive business results and contribute to the overall success of the organization.