Lianne Sheffy

Lianne Sheffy is a seasoned marketing professional with extensive experience in brand strategy and consumer insights. Currently serving as Senior Director of Brand Strategy & Consumer Insights at Priceline since October 2022, Lianne previously held a key role at SoFi, driving brand campaigns and strategy designed to empower individuals to achieve financial independence. Prior experience includes roles at Anomaly, where Lianne worked on brands like Booking.com and Google, focusing on market research, consumer trends, and collaborative brand positioning. Lianne's career also features foundational work with Decoded Advertising as the first strategy hire and a progressive trajectory at Publicis Groupe, where Lianne transitioned from account management to brand strategy. Lianne holds a BA in Markets and Management and Gender Studies from Duke University.