Head Of Planning

We Are Primal
Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social and Data. Underpinned by integrated teams that ensure consistency and accelerated results. We're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less travelled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency, we deliver outcomes.

Mission
As the Head of Planning, you will play a key role in developing and executing integrated marketing campaigns across performance media, social media, and SEO channels. You will assist in monitoring campaign performance metrics, identifying revenue growth opportunities, and contributing to strategic planning initiatives to drive client success. Your expertise will help clients achieve their marketing goals and ROI targets.

Accountabilities

• Assist in the execution of integrated marketing campaigns across multiple online channels (Performance Media, SEO and Social Media), ensuring alignment with client objectives and strategic goals.

• Collaborate with cross-functional teams, including operations, creative, account managers and strategists to ensure seamless integration and execution of campaign initiatives.

• Monitor campaign performance metrics (e.g., ROI, ROAS, Conversion Rates) to assess effectiveness and identify areas for optimization.

Skills Required

• Media and Camp Strategy

• Target Achievement

• Time Management

• Client Insight

• Presentation Skills

Additional Information

• Only Thai nationals will be considered
• Candidates are subject to a test of their abilities